Read Red Hot Internet Publicity: An Insider's Guide to Marketing Online by Penny C. Sansevieri Free Online
Book Title: Red Hot Internet Publicity: An Insider's Guide to Marketing Online|
Format files: PDF
The size of the: 765 KB
ISBN 13: 9781480224957
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Loaded: 2971 times
Reader ratings: 7.7
The author of the book: Penny C. Sansevieri
Date of issue: February 23rd 2013
Read full description of the books:
This may be a good book for beginners but it's somewhat of a drag for readers who already have a social media presence.
The book features too many filler pages. For instance, Sansevieri writes that 180 million out of 250 million Americans (all Americans minus children ten and under and adults seventy and over) already have a Facebook page. That's 72% of the 250 million Americans.
Which begs for the question why 9% of this book explain how Facebook works. Earlier this year (2017) I did my own FB study regarding how which postings are more likely being shared etc. backed by data. I could not find any similar relevant information in this book.
Somewhat bewildering, Sansevieri offers a link to her own FB page FB/bookmarketingame, which (a) will be shut down end of October 2017 and (b) even more astonishing:
this particular page Facebook(dot)com/bookmarketingame has been "liked" by 71,139 people and 70,457 people follow the page yet when I scrolled back till April 27, 2017 none of Sansevieri's postings had been "liked" more than 6 times, and no posting had been shared more often than 2 times. That's less than 0.00001%.
Which puts everything Sansevieri writes about using FB to market one's products in question.
Since Twitter, Linkedin, Pinterest, and Google+ aren't used by that many people, these parts of the book will help more readers.
At the beginning of the book, before she even gets to the explanations on how to use the various social media sites, Sansevieri features a quiz which is supposed to determine which social media sites are "a must use" for individual entrepreneurs.
Personally, I do not agree with the quiz's concept. People who are not comfortable shooting Youtube videos should not do it because they won't be good at it. Equally, not everybody has great visual content for Pinterest. I also know at least one entrepreneur who shoots fabulous videos but has trouble with spelling "your" and "you're" correctly.
People should market their products on the social media platform where they feel comfortable and where they can be convincing.
The chapter about Twitter features at least two dead links
freetwitterdesigner(dot)com - (dead site)
twittergallery(dot)com - (now a Chinese money lending site)
Much better is Part 2 of the book about websites.
Then again, a statement like "... A typical site should cost between $1,000 and $6,000—all of this is dependent on how large your site will be and what type of programming you will need..." makes me wonder why readers should read this book.
(a) if readers want to hire a professional that professional can inform the customer what they need.
(b) Website design is being taught in US high schools for almost twenty years, this days even coding is taught in middle schools.
In contrast, most recently I read an article whose author explained that clever Wordpress users can save themselves the trouble of even setting up a website because Wordpress offers ecommerce extensions. That's kind of the information I expected. Not that there is anything wrong with Mrs. Sansevieri's elaborations but they are nothing new. Spending money always works.
Similarly, I was wondering about the following "Red Hot Tip!"
"... Here’s a quick way to find blogs in your market: Start following your competition on Mention(dot)com or Talkwalker(dot)net. Just plug in their name, product or book and create an alert..."
Both of these sites are not free but Google is. Why not create a Google alert? Maybe two mentioned sites offer better options than Google but Sansevieri does not tell the reader though she mentions Google alerts at location 216, also in a "Red Hot Tip!"
All in all, this is certainly not a bad book but "red hot" may be an exaggeration.
Gisela Hausmann, author & blogger
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Read information about the authorPenny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.
Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet."
AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had over eleven books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.
To learn more about Penny’s books or her promotional services, you can visit her web site at www.amarketingexpert.com.