Read The Art of the Global Gateway: Strategies for Successful Multilingual Navigation by John Yunker Free Online


Ebook The Art of the Global Gateway: Strategies for Successful Multilingual Navigation by John Yunker read! Book Title: The Art of the Global Gateway: Strategies for Successful Multilingual Navigation
Language: English
Format files: PDF
The size of the: 13.92 MB
ISBN: 0979647533
ISBN 13: 9780979647536
City - Country: No data
Loaded: 1993 times
Reader ratings: 5.4
The author of the book: John Yunker
Edition: Byte Level Research
Date of issue: September 14th 2010

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You don't get a second chance to make a first impression

A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user's first impression. To truly welcome visitors to your web site, you'll need a welcoming global gateway.

As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30.

While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go.

Who this book is for

This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global.

Increase traffic to your country websites by 20% (or more)

Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need.

The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. Author John Yunker has interviewed hundreds of executives and shares firsthand what strategies work and what strategies don't.


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Read information about the author

Ebook The Art of the Global Gateway: Strategies for Successful Multilingual Navigation read Online! I am author of the novel The Tourist Trail and editor of the Among Animals anthologies.

The Tourist Trail is a literary thriller about endangered species in the world's most remote areas, and those who put their lives on the line to protect them.

I am co-founder or Ashland Creek Press, a publisher devoted to environmental and animal rights books: ww.ashlandcreekpress.com.

I also write plays. You can download samples at johnyunker.com.


Reviews of the The Art of the Global Gateway: Strategies for Successful Multilingual Navigation


NOAH

Easy to read, easy to understand!

HARRISON

A wonderful book, like all the works of this author.

LUCY

Not when you can say the book is better.

LEO

The author liked the book.

SIENNA

The book is really worthy of the bestseller!




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Download EBOOK The Art of the Global Gateway: Strategies for Successful Multilingual Navigation by John Yunker Online free

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