Read In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy Free Online


Ebook In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy read! Book Title: In The Plex: How Google Thinks, Works, and Shapes Our Lives
Language: English
Format files: PDF
The size of the: 15.47 MB
ISBN: 1455875732
ISBN 13: 9781455875733
City - Country: No data
Loaded: 2421 times
Reader ratings: 4.2
The author of the book: Steven Levy
Edition: Brilliance Audio
Date of issue: April 1st 2012

Read full description of the books:



Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters — the Googleplex — to show how Google works.

While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers — free food and dry cleaning, on-site doctors and masseuses — and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?

No other book has ever turned Google inside out as Levy does with In the Plex.


Download In The Plex: How Google Thinks, Works, and Shapes Our Lives PDF In The Plex: How Google Thinks, Works, and Shapes Our Lives PDF
Download In The Plex: How Google Thinks, Works, and Shapes Our Lives ERUB In The Plex: How Google Thinks, Works, and Shapes Our Lives PDF
Download In The Plex: How Google Thinks, Works, and Shapes Our Lives DOC In The Plex: How Google Thinks, Works, and Shapes Our Lives PDF
Download In The Plex: How Google Thinks, Works, and Shapes Our Lives TXT In The Plex: How Google Thinks, Works, and Shapes Our Lives PDF



Read information about the author

Ebook In The Plex: How Google Thinks, Works, and Shapes Our Lives read Online! Steven Levy (born 1951) is an American journalist who has written several books on computers, technology, cryptography, the Internet, cybersecurity, and privacy. Levy is chief technology writer and a senior editor for Newsweek, writing mainly in the "Science & Technology" section. He also writes the column "Random Access" in the monthly feature "Focus On Technology." Levy is also a contributor to Wired, and has had articles published on Harper's, Macworld, The New York Times Magazine, The New Yorker, Premiere, and Rolling Stone. He is regarded (along with Walter Mossberg) as a prominent and respected critic of Apple Computer. In July 2004, Levy wrote a cover story (which also featured an interview with Apple CEO Steve Jobs) which unveiled the 4th generation of the iPod to the world before Apple had officially done so, an unusual event since Apple is well known for its tight-lipped press policy.




Reviews of the In The Plex: How Google Thinks, Works, and Shapes Our Lives


LEWIS

Best in Books

OLLIE

I keep this book in my hand and feel so happy.

LAYLA

There are some interesting pages

ROBERT

Strongly recommend

AMY

Written easily, vividly, wisely.




Add a comment




Download EBOOK In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy Online free

PDF: in-the-plex-how-google-thinks-works-and-shapes-our-lives.pdf In The Plex: How Google Thinks, Works, and Shapes Our Lives PDF
ERUB: in-the-plex-how-google-thinks-works-and-shapes-our-lives.epub In The Plex: How Google Thinks, Works, and Shapes Our Lives ERUB
DOC: in-the-plex-how-google-thinks-works-and-shapes-our-lives.doc In The Plex: How Google Thinks, Works, and Shapes Our Lives DOC
TXT: in-the-plex-how-google-thinks-works-and-shapes-our-lives.txt In The Plex: How Google Thinks, Works, and Shapes Our Lives TXT