Read The Future of Competition: Co-Creating Unique Value With Customers by C.K. Prahalad Free Online


Ebook The Future of Competition: Co-Creating Unique Value With Customers by C.K. Prahalad read! Book Title: The Future of Competition: Co-Creating Unique Value With Customers
Language: English
Format files: PDF
The size of the: 24.93 MB
ISBN: 1578519535
ISBN 13: 9781578519538
City - Country: No data
Loaded: 2361 times
Reader ratings: 6.5
The author of the book: C.K. Prahalad
Edition: Harvard Business Review Press
Date of issue: February 18th 2004

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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.


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Ebook The Future of Competition: Co-Creating Unique Value With Customers read Online! was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M. Ross School of Business in the University of Michigan, USA.


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